Marketing
Harbour Co. — Spring Launch Campaign
Integrated launch across paid social, email and in-store, built on a single visual idea that survived every channel.
- Client
- Harbour Co.
- Role
- Campaign lead & designer
- Year
- 2023
- Channels
- Paid social, Email, In-store, OOH
- Results
- +38% organic sessions
- 2.1x email CTR vs. baseline
- Sold through in 6 weeks
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The problem
Business context and the target. What success was defined as before you started.
The idea
The single thought the campaign hangs on, and how it flexed per channel.
Results
Expand on the headline numbers, with the caveats that make them credible.
- Campaign
- Art direction
- Marketing